The Victory Lab: The Secret Science of Winning Campaigns

The Victory Lab: The Secret Science of Winning Campaigns

Sasha Issenberg

10.9.2012

Sasha Issenberg

Sasha Issenberg is a columnist for Slate and the Washington correspondent for Monocole. He covered the 2008 presidential campaign for The Boston Globe as a national political correspondent and has written for New York Magazine, The New York Times Magazine, and George, where he served as a contributing editor. He is also the author of The Sushi Economy: Globalization and the Making of a Modern Delicacy (2007) and of The Victory Lab: The Secret Science of Winning Campaigns (2012).

 

Author and journalist Sasha Issenberg discusses his book, “The Victory Lab: The Secret Science of Winning Campaigns,” which follows the maverick operatives and academics now calling the shots in major American political campaigns. Issenberg explores a world where consultants armed with research from behavioral psychology, data-mining and randomized experiments now believe they know who you will vote for even before you do. Issenberg is the "Victory Lab" columnist for Slate and the Washington correspondent for Monocle, where he covers politics, business, diplomacy, and culture.